Family-owned · Made for the long run Premium quality without the inflated premium
Three cobalt SmithCross supplement bottles with gold lids on pale porcelain stone

Family-owned · Longevity & performance

Made for our
routines.
Built for
yours.

The purposeful formulas we wanted to use every day, brought together under one uncompromising standard for health, longevity, and performance.

Explore the formulas
01

One family.
One standard.

Family-owned

Custom formulated

Manufactured in the USA

Athlete preparing for a barbell lift in a quiet training studio

Placeholder imagery · Founder training photography coming later

Why we started SmithCross

The formulas we wanted under one roof.

We were buying different products from different brands to support the same daily priorities: better health, lasting performance, and a longer, stronger life.

SmithCross is owned and founded by Grant and Lauren Smith to bring those essentials together in one considered line. Every product begins with what we would choose for our own routines, then is held to the quality, transparency, and U.S. manufacturing standards we expect for ourselves.

Clinical perspective

Grant Smith is a specialist in longevity and performance medicine, a fellowship-trained physical therapist, and a former collegiate athlete.

Shop the line

Start with what matters.

Each formula begins with a specific purpose and earns its place through ingredient quality, useful dosing, and a clear reason to take it.

Custom Formula 02 · In development

Coming next

Purpose-built. Details shared when the formula is ready.

Get updates

Custom Formula 03 · In development

In formulation

One of several original SmithCross formulas in development.

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Original SmithCross formulas

Custom, not catalog.

Our growing line is being designed around the supplements we use consistently, not a collection of off-the-shelf products chosen to fill a storefront. We are keeping the formulas private while development and testing are underway.

Future formulas will follow the same rule: fewer ingredients, purposeful doses, and clear timing so every component has a reason to be there.

Purpose first
Every formula must solve a clear everyday need.
Quality within reach
Spend on ingredients and execution, not unnecessary markup.
Made here
Manufactured in the United States to our stated specifications.
Supplement formulation workspace with capsules, ingredients, scale, and batch record

Representative formulation imagery

The SmithCross standard

Premium belongs in the formula, not the markup.

We direct the investment toward sourcing, purity, effective doses, and verification. The result is a supplement line built to be taken consistently, not admired occasionally.

See the standard in Formula 01
  1. 01

    Source deliberately

    Recognized raw materials with traceable quality systems.

  2. 02

    Dose meaningfully

    Every amount must have a clear, evidence-aligned purpose.

  3. 03

    Verify independently

    Identity, purity, and potency are confirmed before release.

  4. 04

    Explain everything

    No proprietary blends and no ambiguity about what you are taking.

The SmithCross Journal

Read past the label.

Explore the Journal

The next formula

Know what’s coming.